CRM helps universities gain several benefits such as productivity increase, customer experience improvement, and organizational performance.
CRM helps HEIs to personalize communications through the whole lifecycle of students, manage HEIs’ stakeholders, and nurture relationships with them more effectively.
CRM plays a key role in creating customer knowledge by enhancing customer satisfaction and developing long-term relationships which can improve business performance.
Freemium business model is an alternative solution for both startups and big corporations which have been making money from producing digital goods and services, and don’t want to rely on advertising.
