In this model, the agency doesn’t just take a set of KPIs and tick boxes. Every team member treats the client’s brand as if it were their own. We go all-in to help them sell more, grow faster, and reach higher revenues. That often means going beyond job descriptions or original plans, doing whatever it takes to get real results. This proactive, flexible, and outcome-driven approach makes a Revenue Sharing team feel just like an in-house marketing team.

Even when we hit solid results, we never settle. Instead, we keep pushing — optimizing what’s working, testing new channels and tactics, and even suggesting improvements to the product or ways to expand the customer base.

At IMP, we’ve gone the extra mile many times, hiring international freelancers and agencies for local market insights, adding more team members to ramp up campaigns, and investing in tools or ad spend before seeing returns, all because we believe in the client’s growth potential.

Why do we do all this? Because our revenue is tied directly to the client’s success. When they grow, so do we. This shared outcome ensures our time, energy, and resources go toward what truly matters — growth.

But for this partnership to thrive, “Skin in the game” needs to come from both sides — including the client.

First, there’s a fee. This isn’t a profit source for us — it simply covers a small part of our operating costs. More importantly, it signals the client’s serious commitment. In most cases where IMP waived this fee, the relationship tended to be shallow, slow-moving, and lacked determination—leading to “whatever we get is fine” outcomes.

Second, strong collaboration means the client assigns a dedicated person (or team) to the project. This role bridges the client and the agency, enabling real-time decisions and ensuring alignment. Ideally, this person deeply understands the product and target customer, and has the authority to make quick calls without needing constant approvals. They also need to be hands-on with product development, customer care, and logistics — because everything is interconnected, and all of it impacts the final results.

The best-case scenario? When the client’s Founder or CEO is directly involved. This has been the common success formula for breakthrough growth projects (2x, 5x, even 20x) that IMP has executed.

At IMP, every Revenue Sharing project is treated not as a short-term campaign, but as a business venture, focused on strong revenue and profit growth. For IMP, this means investing seriously in people, time, and money. That’s why we carefully select our partners to maximize the chances of success for both sides. And “Skin in the game” is always the first criterion in our client selection process.

In the next posts, we’ll share more about our selection criteria and lessons learned from 5 years of running this model. Stay tuned!