In 2025, after nearly 11 years in the game, IMP Marketing is shifting its business model. We’re now a Revenue-Sharing Accelerator, helping e-commerce brands sell more in the US and Canadian markets.

We’re moving away from the traditional agency model and transforming into a true growth partner – one that earns money based on performance. Instead of charging for KPIs like the number of social posts, keyword ranks, or ad budget managed, we get paid a percentage of the extra revenue we help generate. When our clients earn more, we earn more.

As both a business owner and a casual investor, I truly believe this is a smarter, fairer way to work, especially in today’s tough business climate. More and more companies are cautious about spending on marketing unless there’s a clear path to ROI. And let’s be honest – if the agency makes money while the client loses money, that’s not a win-win relationship.

At its core, marketing is about helping businesses sell. So in this partnership, we act as a sales engine for our clients: there’s still a reasonable base fee, but the bulk of our income comes from “commission” based on the actual revenue we help bring in.

By sharing both risks and rewards, this model motivates the marketing team (like IMP) and the client to aim higher and accelerate growth together.

Sounds ideal, right? So why hasn’t this model gone mainstream yet?

Because for a revenue-sharing relationship to work, many things need to align. Over the next few posts, I’ll be sharing what I’ve learned in five years of building partnerships this way, including:

– What kinds of businesses this model works best for
– The pros and cons of revenue-sharing
– Real lessons from both wins and failures
… and more!

Stay tuned! I’d love to hear your thoughts, questions, and feedback along the way.